Members-Only Event: How To Make Your Food Business—And Kitchen—Healthy Again

Diving into Healthier Horizons for Food Brands

In this insightful chat, Chloe Sorvino from Forbes teams up with Justin Mares, the innovative force behind Kettle & Fire, to explore the evolving landscape of better-for-you foods heading into 2025. They shine a light on how initiatives like Make America Healthy Again are reshaping the industry, pushing brands to tackle persistent issues such as synthetic additives, food dyes, seed oils, and pesticide residues.

What stands out is their practical advice for entrepreneurs: crafting formulations that appeal to the masses without compromising on health, ditching problematic ingredients from your lineup, and mastering labels and certifications that truly connect with savvy consumers. Scaling in this MAHA-inspired era demands smart strategies, and they deliver actionable tips on building brands that thrive amid these changes.

As someone who guides founders through the pitch process, I appreciate how this discussion bridges health innovation with business growth—it's a must-watch for anyone eyeing the food and beverage space. Head over to the original conversation to fuel your next big idea.