A Moonshining Grandmother Led An Entrepreneur To Launch Her Own Rum

Embarking on an entrepreneurial journey inspired by her great-grandmother's moonshine legacy, Sofia Deleon has launched Tenango Rum, a creation that ties closely to her Guatemalan roots. Born in Guatemala City and relocating to the United States in 2012, Deleon's venture is a tribute to her heritage and a challenge to the American perception of rum. Dismayed by the disconnect she observed in rum's reception, she set out to redefine it - from a vacation drink to a nuanced, cultural experience. Tenango is not just another rum; it's a 100 percent, single-source spirit that prides itself on its depth of flavor and its unique aging process in American white oak barrels.

What truly sets Tenango apart is its packaging. Deleon has integrated Guatemala's colorful weaving traditions into each bottle by collaborating with a co-op of Mayan women. This effort not only beautifies the product but also revives and preserves an art form. It's a testament to the power of entrepreneurship to support cultural preservation and bring global recognition to traditional crafts. Every sip of Tenango is a sip of Guatemalan heritage, and Deleon enjoys it both neat and in creatively crafted cocktails.

Currently available in Pennsylvania and New Jersey, Tenango's journey from a family legacy to a budding entrepreneurial success story is not just about introducing a new rum to the market. It's about creating a bridge between cultures, histories, and flavors. As Deleon looks towards expanding Tenango's reach, her story is a compelling reminder of how entrepreneurship can transcend business and become a powerful vehicle for culture and tradition.

If you're intrigued by the blend of tradition, entrepreneurship, and innovation, I encourage you to dive deeper into Tenango's story. It's more than just a beverage; it's a celebration of heritage, craft, and the entrepreneurial spirit.