How Magic Spoon Brought Innovation To The Breakfast Table

Image credits to Forbes Magazine Image credits to Forbes Magazine Before the founders of Magic Spoon tackled the cereal aisle, their first startup was a line of protein bars using cricket protein called Exo. While the business was eventually sold, it taught them the importance of product-market fit and the difficulty of building a category from scratch.
This post has originally been written by Forbes Magazine on Wed, May 10, 23. Find the original post here at Forbes Magazine
Connie Koch Harrell

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