Investors and founders can meet their match with Cherub, the ‘Raya of angel investing’

As someone deeply immersed in the world of startups and investment, I find the approach of Cherub, a marketplace for angel investors and entrepreneurs, particularly intriguing. Founded by Jaclyn Johnson and Angeline Vuong, Cherub stands out in its field by adopting a personalized and social approach to matchmaking in the investment realm. Drawing parallels with Raya, a dating platform, Cherub aims to bridge the gap between investors and entrepreneurs through preferences and tags, making the search for the right partnership more intuitive.

What impresses me the most is Cherub's adept use of technology to replicate the dynamics of a dating app, providing a nuanced platform where both investors and startups can express interest or disengage efficiently. This method not only simplifies deal flow but also opens the door for new angel investors, as evidenced by the platform's early success - securing $1.1 million in capital for participants in less than three months.

Additionally, Cherub's focus on a niche market of consumer packaged goods (CPG), among other sectors, and its effort to bridge a diverse range of investments stands apart from more tech-centric or transactional platforms like AngelList. Its social approach, including founder-funder mixers, underscores the importance of personal connection in the investment process—a feature I find highly beneficial for both entrepreneurs and investors seeking a more meaningful engagement.

The financial model, emphasizing free access for investors and a membership system for startups, along with Cherub's select gatherings, reflects a thoughtful design aimed at fostering community and ensuring quality over quantity. It's clear that Johnson and Vuong are carving a new path in the crowded investment marketplace, offering a blend of personal touch with technological ease.

For entrepreneurs and investors eager to explore a fresh approach to startup investment relationships, Cherub offers a compelling platform. Its innovative use of technology to create personal connections in the professional realm is a testament to the evolving landscape of startup financing.

Interested in a unique investment or entrepreneurship journey? Dive into the world of Cherub and discover how personal connections are reshaping the investment landscape.