This Public Relations Firm Has Reached Its Highest Ranking Yet on Entrepreneur’s Top Franchise Supplier’s List

What if the future of franchise growth isn't just about local visibility—but about dominating AI-powered search results before consumers even type a query?

This year’s recognition of Konnect Agency on Entrepreneur’s Top Franchise Supplier List at #2—its highest ranking yet—signals a shift in what successful franchise PR now demands. With over 60 franchise brands relying on them and an exceptional 4.92/5 satisfaction score, their rise isn’t just about media placements; it’s about mastering the intersection of brand storytelling and AI-driven discovery.

Amanda Bialek, president of Konnect Agency, puts it clearly: the goal isn’t just to build brands people want to experience, but also businesses future franchisees want to invest in. That dual focus—consumer appeal and investor confidence—is what separates effective franchise PR from generic marketing.

One of the most compelling insights from their work? The emergence of generative engine optimization (GEO) as a critical strategy. As AI tools like ChatGPT and Perplexity shape consumer decisions, earned media and credible content are becoming more valuable than ever—not less. Konnect isn’t abandoning traditional PR; they’re evolving it, using data and cultural insight to ensure brands appear in AI-generated answers where trust and authority matter most.

In my experience coaching founders on investor readiness, I’ve seen how perception shapes valuation. The same applies here: how a franchise brand shows up in an AI summary can make or break a prospect’s interest. Platforms change, but the core truth remains—people follow trusted signals.

Their fifth consecutive year on the list isn’t just a win for Konnect—it’s a signal to every franchise leader: if your PR strategy isn’t accounting for AI search, you’re already behind.

Click here to learn more about Konnect Agency and to find out if this supplier is right for you.